March 2013

NACS DAILY

E-Z MART IMPROVES SOCIAL, MOBILE MARKETING WITH OPENSTORE

The convenience retailer’s new website and mobile app are helping consumers find gas prices, locations and in-store promotions.

March 22, 2013

TEXARKANA – E-Z Mart Stores, with 300 locations in Texas, Oklahoma, Louisiana and Arkansas, teamed up with OpenStore by GasBuddy to launch the new E-Z Mart website.

The new site is fully integrated with a mobile app to create a complete experience for the users.The app and website will allow customers to access updated gas prices, locations, in-store promotions, and more. Customers will be able to send feedback from their mobile phone, review job postings, and receive time-sensitive electronic mobile coupons

“We are excited about the partnership with OpenStore to reach our customers as they seek alternative ways to shop. The ability to connect with them while on the move with Deal Alerts and In-Store Promotions gives E-Z Mart a way to interact with our customers as never before,” said Bubba Kirkland, senior vice president of merchandising/food service at E-Z Mart

“OpenStore as a vendor was extremely professional and easy to work with. It’s exciting to me to see E-Z Mart enter into the mobile marketing and social media arena with the robust solution provided. There are numerous technological advantages, and at the same time we are increasing customer loyalty and sales. It’s a true Win-Win situation,” said Tom Withem, information resources manager at E-Z Mart.