December 2012

Marathon Petroleum Company Uses the InOvationTV™ Media Platform on Qualified Fueling Sites

Wayne and Gas Station TV (GSTV) are excited to announce that Marathon Petroleum Company has signed an agreement to implement the inOvationTV™ media platform through a network of qualifying retail outlets. The media program not only helps provide an enhanced fueling experience for Marathon customers, but also helps drive promotional and loyalty program results.

The inOvationTV media program enables qualifying fuel retailers to inform and entertain motorists at the pump with programming that includes ESPN sports, HLN news, Bloomberg TV business and financial updates, Showbiz Tonight entertainment headlines, AccuWeather local weather reports, and on-site promotions. Participating Marathon locations are also eligible to receive a third promotional spot to further promote the various product offerings within their locations.

The addition of Marathon to the growing inOvationTV media platform network enables Wayne and GSTV to bring this innovative media program to new markets throughout the Midwest and Southeast. This agreement helps expand Wayne’s presence to Chicago, Cleveland, Columbus, Cincinnati, Indianapolis, Atlanta, Tampa, and Miami. The fully-funded inOvationTV media program is available to qualified retailers in select designated market areas (DMAs). If there are regions where you would like Wayne to showcase the inOvationTV media platform or would like more information about the inOvationTV media program, please contact your Wayne sales representative or visit www.inovationtv.com.

 

Wayne Announces a New Wayne iX Media™ Platform

Based on feedback from our customers, Wayne has made several improvements the Wayne iX Media™ platform. This complete media solution, now delivered and operated by Wayne, provides an enhanced service for forecourt promotions. The iX Media platform will continue to help retailers maximize forecourt displays, drive in-store traffic, and maintain control of content. With the iX Media solution revamp retailers now find:

24/7 support: scheduling, distribution, play verification, monitoring, and technical support by Wayne Network of Operations Center (NOC)

Greater business visibility: additional product offerings that leverage existing hardware for added benefits like remote monitoring and reporting

Reduced operational burdens: simple uploading of content to the Wayne iX Media™ center, the new customer interface tool

No third party integration